<p>Ghostd tracks the competitors you add explicitly, and automatically surfaces new competitors mentioned in AI responses that you have not added yet.</p>
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<div style="background:rgba(255,255,255,0.03);border-radius:12px;padding:16px"><div style="font-weight:700;margin-bottom:4px">Share of Voice</div><div style="font-size:13px;opacity:0.75">What percentage of mentions across your tracked prompts go to you vs. each competitor.</div></div>
<div style="background:rgba(255,255,255,0.03);border-radius:12px;padding:16px"><div style="font-weight:700;margin-bottom:4px">Untracked competitor detection</div><div style="font-size:13px;opacity:0.75">New brand names AI mentions get surfaced for you to review and add.</div></div>
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<h2>Adding competitors</h2>
<p>Go to Project Settings and add competitor domains. Ghostd will track their mention rate across every prompt in your set and compute side-by-side share of voice.</p>
<h2>Competitive framing</h2>
<p>Beyond raw mentions, Ghostd captures competitive framing per prompt — whether a response describes you favorably, neutrally, or unfavorably next to a competitor, so you know exactly where the narrative needs work.</p>